2023-2025

Tradeshows

Large-scale booth graphics and supporting materials for SUPERZOO—the largest annual North American Pet Retail Event in Las Vegas, NV.

Booth signage

Leaning into Open Farm's lifestyle photography, I was able to create balanced, well-thought-out visuals that enhance overarching brand messaging. Utilizing pops of Open Farm's signature green emphasizes the brand's visual identity and creates cohesion throughout the booth.

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The panelled graphic above showcases retailers who carry every Open Farm product. With that, a scrapbook inspired layout felt appropriate to convey the message of being a part of the Open Farm family. The illustrative elements, sketched textured lines, fun imagery placement and store locations displayed in a handwritten font help to emphasize this concept.

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*Final booth assembly & images courtesy of Open Farm Sales Representatives

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